People just want beauty and simplicity.

That's what we think. Take technology for istance: the more it becomes advanced, the more it becomes difficult to access. Virtually you can do everything, wherever, always. Then you get frustrated because technology itself becomes the problem instead of the solution.

We're imaging a different way to use technology. Let's say we're trying to forget it, to make it transparent. And, as we're Italian, we're thinking about Design. We're thinking about physical spaces and how digital contents can spread over them, interacting with us and creating memorable experiences.

iOO is a line of products that allow people to get in touch with a next generation interactivity: you don't need to learn how to get in touch with them as they speak the language of the Natural Interaction. Simple, powerful tools suitable for communication purposes, advertising and branding, for retail and museums, for interior decorations and to provide informations in a totally new, engaging way.
Where? At home, in your shop, for hotels and SPAs, for malls and airports, for clubs and events... wherever you need something surprising, simple and just beautiful.

iOO products come from the experience of iO (www.ioagency.com), in the market since 2004 for top players around the world and its Natural Interaction research initiative (www.naturalinteraction.org).