“Architecture is no longer simply the play of masses in light.
It now embraces the play of digital information in space.”

William J. Mitchell, MIT Media Lab

The iOO ROOMS are comprehensive environments where the space is shaped by new functions enabled by our simple and intuitive interactive tools. We are not architects but interactive designers: it doesn't matter if you prefer marble or wood. We collaborate with architects. What really matter to us is how the space works and how you live it.

To make it simple, think about the iOO ROOMS as the offices, the shops, the hotel rooms you could see in the future, but today.